Product design is the process of creating a new product to be sold by a business to its customers. It involves research, analysis, concept generation, prototyping, and product testing. Product design is an important part of the product lifecycle as it ensures that products meet customer needs and expectations while being cost-effective.
The 4 Steps of Product Design are:
Research: The first step in product design is to conduct research into the market, customer needs, and competitors’ products. This helps create a better understanding of the Target customer base and what features they need from a product. Research also helps identify potential problems that can be solved with the proposed product.
Analysis: The next step is to analyze the data collected during research to identify potential opportunities for new products or services. This can include analyzing trends in customer demand, competitor pricing strategies, or other market data.
Concept Generation: This is the stage where ideas for new products are generated based on the findings from research and analysis. It involves brainstorming ideas that could potentially become products or services and evaluating them based on feasibility.
Prototyping & Testing: Once ideas have been generated, they should be tested with customers or potential users to make sure they meet customer needs and expectations. Prototyping helps eliminate any potential issues before launching a product into production.
Conclusion:
Product design is an important part of the product lifecycle as it ensures that products meet customer needs and expectations while being cost-effective. The 4 steps of product design are Research, Analysis, Concept Generation, Prototyping & Testing which help create new products that fulfill customer needs.