Versace, the iconic luxury fashion brand, has a rich history that dates back to its founder, Gianni Versace. Born in the city of Reggio Calabria on 2 December 1946, Gianni grew up with his elder brother Santo Versace and younger sister Donatella Versace, along with their father and dressmaker mother, Francesca.
Gianni’s family was deeply involved in the fashion industry, and he was exposed to it from a young age. His mother owned a sewing business where she created made-to-measure clothing for wealthy clients. This early exposure to fashion would later influence Gianni’s own career path and lead him to become one of the most influential designers of the late 20th century.
Despite his family’s involvement in fashion, Gianni initially pursued a career in architecture. He studied at the University of Florence and worked briefly as a draftsman before deciding to focus on fashion design. In 1972, he moved to Milan and began working as a designer for various Italian fashion houses.
Gianni founded his own eponymous label in 1978, debuting his first collection at the Palazzo della Permanente Art Museum in Milan. The collection was an instant success, featuring bold prints and vibrant colors that would become trademarks of the Versace brand.
Over the years, Versace became known for its glamorous designs that were favored by celebrities like Princess Diana and Elton John. The brand also expanded into other areas such as fragrances, home furnishings, and even hotels.
Tragically, Gianni’s life was cut short when he was murdered outside his Miami home in 1997. His sister Donatella took over as creative director of the brand and has continued to uphold its legacy of bold designs and luxury.
Gianni may no longer be with us, but his impact on the world of fashion is undeniable. His innovative designs continue to inspire new generations of designers and his brand remains a symbol of luxury and glamour.