Porque O Nome Prada?

Have you ever wondered why the luxury fashion brand Prada has its unique name? It may seem random, but there is actually an interesting story behind it.

Early Beginnings

The brand was founded in 1913 by Mario Prada, a Milanese entrepreneur. Initially, the company specialized in leather goods and imported English steamer trunks and handbags.

The store was named “Fratelli Prada” which translates to “Prada Brothers” in English. The business was passed down to Mario’s daughter, Luisa Prada, in 1958.

The Birth of the Name

It wasn’t until the 1970s that the brand shifted its focus from luggage to clothing and accessories. This change came with a new name – simply “Prada.” But where did this name come from?

Well, according to Miuccia Prada (Mario’s granddaughter), the name “Prada” was inspired by her grandfather’s love for theatre. In Italian, “prada” means meadow or pastureland. However, it was also slang for a prestigious theater role or leading lady.

Impact on the Brand

The name change proved to be a turning point for the brand. Under Luisa and Miuccia’s leadership, Prada became a status symbol associated with high fashion and luxury goods. The brand gained worldwide recognition and expanded its product line to include shoes, accessories, fragrances and more.

The Logo

Along with its unique name, Prada is also known for its triangular logo. According to Miuccia Prada, this logo was inspired by the House of Savoy’s coat of arms – a nod to her Italian heritage.

The Legacy Continues

Today, almost 110 years after its founding, Prada remains one of the most influential and successful luxury fashion brands in the world. The brand is still family-owned and continues to be a symbol of high-end fashion and sophistication.

Conclusion

In conclusion, the name “Prada” may have originated from the founder’s love for theatre, but it has since become a symbol of luxury and style. With its unique name and iconic logo, Prada will undoubtedly continue to be a major player in the fashion industry for years to come.