Is Visual Design a Part of Graphic Design?

Graphic Design is a profession that has been around for many years. It is the art of manipulating images and text to create visual representations of ideas, concepts, and messages. Visual Design, on the other hand, is a relatively new concept that has been developed to help designers create visuals that are more aesthetically pleasing and communicative than traditional graphic design methods.

Visual Design is based on principles such as composition, typography, colour theory, and imagery. These principles are used to create visual hierarchies which help to communicate the desired message more effectively.

Visual Design also focuses on creating visuals that are visually appealing and engaging for the viewer. This focus on aesthetics helps to ensure that viewers are drawn in by the visuals and more likely to remember them.

Visual Design can be used in combination with traditional Graphic Design techniques in order to create visuals that are visually appealing and communicative. By combining these two disciplines, designers can create visuals that have both aesthetic appeal as well as functionality. For example, using a combination of typeface selection, colour theory, and composition can result in visuals that not only look good but also communicate their message clearly.

In conclusion, it is clear that Visual Design is an important component of Graphic Design. Visual Design helps designers create visuals that are aesthetically pleasing and communicative while still maintaining functionality. By incorporating these two disciplines together into their designs, designers can ensure they create visuals that will be remembered by viewers and effectively communicate the desired message.