Is Versus Versace Perfume Discontinued?

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If you’re a fan of Versace perfumes, you may be wondering whether the popular Versus Versace fragrance line has been discontinued. The answer is not straightforward, as there have been some changes in recent years that have led to confusion among perfume enthusiasts.

What is Versus Versace?

Versus Versace is a sub-brand of the Italian fashion house Versace. It was launched in 1989 as a more affordable and youth-oriented line, with clothing and accessories that were edgier and more daring than the main collection.

In 1991, Versus Versace released its first fragrance, simply called “Versus”. Since then, the brand has become known for its distinctive perfumes that combine boldness and sensuality.

Changes in ownership

In recent years, there have been some shake-ups in the ownership of the Versace brand. In 2018, American fashion group Michael Kors Holdings acquired Versace for $2.12 billion. As part of this deal, it was announced that Donatella Versace would continue to lead the company as artistic director.

The discontinuation rumors

In late 2020 and early 2021, rumors started circulating online that all fragrances under the Versus Versace label had been discontinued. Some customers reported difficulty finding their favorite scents at retailers or on the brand’s website.

However, these rumors turned out to be false. While it’s true that some fragrances have been discontinued or reformulated over time (as is common in the perfume industry), the entire line has not been discontinued.

Current offerings

As of mid-2021, there are several fragrances available under the Versus Versace label. These include:

  • Blue Jeans: A classic masculine scent with notes of bergamot, juniper, and musk.
  • Red Jeans: A fruity and floral fragrance with notes of peach, apricot, and freesia.
  • Black Jeans: A woody and spicy scent with notes of cedarwood, pepper, and vetiver.
  • Versus: The original fragrance from 1991, with a mix of citrus, floral, and woody notes.
  • Versus Uomo: A masculine scent with notes of lemon, sage, and cedarwood.

In conclusion

While there have been some changes in ownership and product offerings in recent years, Versus Versace fragrances are still available for purchase. If you’re a fan of the brand’s bold and daring scents, you can still find them at select retailers or online. Just be aware that some fragrances may have been discontinued or reformulated over time.

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