There has been a lot of buzz in the fashion industry lately about whether or not Versus Versace is discontinued. The brand has been a staple in the fashion world since its inception in 1989, but recent rumors have left many wondering if the beloved label will be no more.
Firstly, let’s address the rumors. In 2018, it was announced that Versace had been acquired by Michael Kors Holdings Limited and would be rebranded as Capri Holdings Limited. Many speculated that this acquisition would lead to the discontinuation of Versus Versace, as the brand had struggled financially in recent years.
However, these rumors were quickly put to rest when Donatella Versace herself announced that Versus Versace would not be discontinued but rather repositioned within the new Capri Holdings Limited portfolio. In fact, she stated that the brand would remain an important part of the company’s strategy moving forward.
So what does this mean for fans of Versus Versace? Well, it means that we can expect to see some changes within the brand as it shifts into its new positioning. However, we can also expect that the iconic aesthetic and edgy designs that have made Versus Versace so popular will remain a core part of its identity.
In terms of what these changes might look like, we can speculate based on past moves by Capri Holdings Limited. For example, after acquiring Jimmy Choo in 2017, Capri Holdings Limited worked to expand the footwear brand’s product offerings and distribution channels while maintaining its distinct style and luxury branding.
Similarly, we can expect that Capri Holdings Limited will work to expand the reach of Versus Versace while staying true to its unique identity. This could include collaborations with other brands or designers, increased marketing efforts to reach new audiences, or even new product categories entirely.
In conclusion, while there were initial rumors about the discontinuation of Versus Versace, these have been put to rest by Donatella Versace herself. The brand will be repositioned within the Capri Holdings Limited portfolio, but we can expect that its iconic style and edgy aesthetic will remain intact. As always, we’ll be eagerly watching to see what the future holds for this beloved fashion label.
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