Is Versus Versace and Versace the Same Thing?

Are Versus Versace and Versace the Same Thing?

Introduction

If you are into fashion, you might have come across two popular brands – Versus Versace and Versace. Some people tend to confuse these two brands as the same, while others believe that they are entirely different.

So, is Versus Versace and Versace the same thing? Let’s find out.

Versace

Firstly, let’s talk about the brand “Versace.” It is an Italian luxury fashion company founded in 1978 by Gianni Versace.

The brand is known for its bright colors, bold prints, and innovative designs in clothing, accessories, perfumes, and home furnishings. The brand’s logo features a Medusa head – a Greek mythological figure that represents strength and power.

Versus Versace

On the other hand, “Versus Versace” is a diffusion line of ‘Versace’ that was launched in 1989 by Donatella Versace – Gianni’s sister. The brand was created to cater to a younger audience with edgier designs than those found in the mainline ‘Versace’ collection. The logo of this brand features two lions instead of the Medusa head.

Differences Between the Two Brands

Although both brands are under the umbrella of ‘Versace,’ they differ in various ways. Here are some factors that set them apart:

  • Target audience: As mentioned earlier, ‘Versus’ caters to a younger audience than ‘Versace.’ While ‘Versus’ has more youthful designs with streetwear influences, ‘Versace’ focuses on elegant and sophisticated designs.
  • Price: Since ‘Versus’ Targets a younger demographic with more accessible designs, its price point is lower than the mainline ‘Versace’ collection.
  • Design: While both brands are known for their bold designs, ‘Versus’ has a more rebellious and daring approach to fashion, while ‘Versace’ focuses on timeless elegance.

Conclusion

To conclude, Versus Versace and Versace are two different brands that share the same roots. While ‘Versace’ is the mainline luxury fashion brand known for its elegant and timeless designs, ‘Versus’ is a diffusion line that caters to a younger audience with edgier designs. So, next time you come across these two brands, you know they aren’t the same thing.