Are you wondering if Versus Versace is a brand of Versace? Well, the answer is yes and no. It’s a bit complicated, so let’s dive into the details.
What is Versace?
First, let’s clarify what Versace is. Gianni Versace founded the Italian luxury fashion company in 1978.
The brand quickly became known for its bold designs and glamorous aesthetic. Today, Donatella Versace leads the company as creative director.
What is Versus Versace?
Versus Versace, on the other hand, is a diffusion line of the main Versace brand. It was created by Gianni Versace in 1989 as a way to appeal to a younger demographic with more affordable pieces. The brand has gone through various changes over the years, but it has always maintained its edgy and rebellious attitude.
Is it still part of Versace?
In 2018, it was announced that the main Versace brand had been sold to Michael Kors Holdings Ltd. for $2.12 billion. However, it was also announced that Donatella would continue to oversee all creative aspects of both brands. So technically speaking, both Versus and mainline Versace are now under the same corporate umbrella but remain separate entities.
What’s the difference between them?
While both brands share a similar aesthetic and DNA, there are some differences between them that set them apart. Mainline Versace focuses on high-end luxury pieces with intricate designs and high-quality materials while still maintaining its bold and glamorous edge.
On the other hand, Versus brings that same edginess to more accessible price points with collections that are more youthful and streetwear-inspired.
The Bottom Line
So there you have it – while technically part of the same company, Versus Versace and mainline Versace are still separate entities with their own unique identities. Whether you’re looking for high-end luxury or streetwear-inspired pieces, both brands have something to offer for the fashion-conscious individual.