Versace is a luxury fashion brand that has been around since 1978. The brand’s logo is a distinct symbol that is recognized all over the world.
This symbol is an iconic head of Medusa, which raises the question – why did Versace choose to use Medusa as their symbol? Is there any deeper meaning behind it?
To answer this question, we need to delve into the history of Medusa and its significance in Greek mythology. According to legend, Medusa was a Gorgon with snakes for hair and the ability to turn people into stone with just one look. She was killed by Perseus, who used her head as a weapon.
In ancient times, Medusa was often used as a symbol of protection. It was believed that her gaze would ward off evil spirits and protect against danger. This belief continued into the Renaissance period when artists began depicting Medusa’s head as a powerful symbol of protection.
So how does this relate to Versace? Gianni Versace, the founder of the brand, chose to use Medusa as his logo because he saw her as a symbol of power, strength, and beauty. He believed that his clothing would empower women in the same way that Medusa’s gaze empowered those who looked upon her.
The Medusa logo has become synonymous with Versace and is instantly recognizable all over the world. It has been incorporated into many of their designs over the years, from handbags to clothing.
While some may see using Medusa as a logo as controversial due to its association with evil in Greek mythology, Versace has managed to turn it into something positive by using it as a symbol of strength and empowerment.
In conclusion, while some may wonder why Versace chose to use Medusa as their logo, it is clear that there is deeper meaning behind it. The brand saw her as a powerful symbol of protection and empowerment and wanted to incorporate those qualities into their designs. The Medusa logo has become an iconic symbol of the brand and will likely continue to be for many years to come.