Is Versace Still Successful?

Versace is a luxury fashion brand that has been around for over 40 years. Founded by Gianni Versace in 1978, the brand quickly became known for its bold designs and use of vibrant colors. However, since the untimely death of Gianni Versace in 1997, many people have questioned whether or not the brand is still successful.

History of Versace

Gianni Versace started his fashion career in Milan in the early 1970s. He quickly gained recognition for his bold designs and use of luxurious fabrics. In 1978, he founded the Versace brand with his brother Santo and sister Donatella.

Throughout the 1980s and 1990s, Versace became a household name. The brand was worn by celebrities such as Princess Diana, Madonna, and Elton John. Gianni Versace was also known for his extravagant lifestyle and love of celebrity culture.

In 1997, Gianni was tragically murdered outside his home in Miami Beach. His sister Donatella took over as creative director of the brand.

Versace Today

Today, Versace is still a highly respected luxury fashion brand. The company is now owned by Capri Holdings Limited (formerly Michael Kors Holdings Limited) after being acquired in late 2018.

Under Donatella’s leadership, Versace has continued to produce bold and innovative designs. The brand’s signature Medusa logo can still be seen on many of its pieces.

Versace has also expanded into other areas such as fragrances, accessories, and home decor. The company has collaborated with brands such as H&M and Kith to create limited edition collections.

Success of Versace

Despite the tragic loss of its founder, Versace has continued to thrive in the luxury fashion industry. The company reported revenue growth of 16% in 2018 and has a strong presence in markets such as Asia and the Middle East.

Versace’s success can be attributed to its ability to evolve with the times while still maintaining its signature style. The brand has successfully adapted to changes in technology and consumer behavior, such as the rise of e-commerce and social media.

Conclusion

In conclusion, Versace is still a highly successful luxury fashion brand. The company has managed to maintain its unique style while also evolving with the times. Despite the loss of its founder, Versace continues to be a major player in the fashion industry and will likely remain so for many years to come.