Is Versace Still a Luxury Brand?

Versace is a name that is synonymous with luxury, glamour, and high-end fashion. Founded in 1978 by the late Gianni Versace, the brand has become one of the world’s most recognizable names in fashion. However, as with any iconic brand, there are always questions about whether or not it still holds up as a luxury brand in today’s market.

History of Versace

Gianni Versace started his fashion career in 1972 when he moved to Milan and began working for a local clothing manufacturer. In 1978, he founded his own fashion house, which quickly became known for its bold prints and bright colors. Throughout the 1980s and early 1990s, Versace was at the forefront of the high-end fashion industry with its signature Medusa logo becoming a symbol of luxury.

The Death of Gianni Versace

In July 1997, Gianni Versace was tragically murdered outside his Miami home. His sister Donatella Versace took over as creative director of the company and has been at the helm ever since. While many feared that the brand would falter without its founder’s direction, Donatella has managed to keep it relevant in a rapidly changing industry.

The State of Versace Today

So is Versace still a luxury brand? The answer is yes.

Despite challenges from competitors such as Gucci and Louis Vuitton, Versace remains one of the top luxury brands in the world today. It continues to attract a loyal following thanks to its iconic designs and high-quality materials.

While some may argue that certain recent collaborations have diluted the brand’s image somewhat (such as their partnership with fast-fashion giant H&M), overall Versace has managed to maintain its status as a luxury brand through careful branding and marketing efforts.


In conclusion, Versace is still very much a luxury brand. While it has faced challenges in recent years, the company has managed to stay relevant and maintain its position as one of the most coveted names in fashion. Whether you’re a dedicated fashionista or simply appreciate quality design and craftsmanship, Versace is a brand that is sure to make a statement.