Is Versace No Versace?

Is Versace No Versace?

For years, fashion enthusiasts have debated whether the iconic fashion brand, Versace, is still true to its original roots. The brand has undergone numerous changes since its inception in 1978 by the late Gianni Versace, leaving some to question if it is still the same brand that they fell in love with.

The History of Versace

Versace was founded in Milan, Italy by Gianni Versace. The brand quickly became known for its bold prints, bright colors, and daring designs. Throughout the 80s and 90s, Versace became a household name and was worn by some of the most iconic figures of that era.

However, tragedy struck in 1997 when Gianni was murdered outside of his Miami Beach home. His sister Donatella took over as creative director and has been at the helm ever since.

The Changes at Versace

Under Donatella’s leadership, there have been numerous changes at Versace. The brand has shifted away from some of its more daring designs and bold prints and has instead focused on more classic looks. Some fans of the brand have criticized these changes, claiming that they have made Versace less unique.

In addition to changing their design aesthetic, Versace has also undergone changes in ownership. In 2018, Michael Kors Holdings Limited acquired the company for $2.12 billion. Some critics argue that this acquisition has led to further changes at the company and a departure from its original roots.

Is It Still Worth It?

Despite these changes, many fans of the brand still believe that it is worth investing in. While there may be differences between today’s Versace and the brand that Gianni created, there is still a level of quality and luxury associated with the name.

Ultimately, whether or not Versace is still true to its original roots is up for debate. However, one thing is for certain: the brand continues to be a major player in the world of fashion and will likely continue to be for years to come.

The Bottom Line

If you’re a fan of Versace, there’s no reason not to continue supporting the brand. While it may have changed over the years, there is still something special about owning a piece of Versace clothing or accessories.

And who knows? Maybe in the future, the brand will return to its more daring roots.