Is Versace Jeans Owned by Versace?

If you’re a fashion enthusiast or simply someone who loves to keep up with designer brands, you may have come across Versace Jeans. But the question on everyone’s mind is – is Versace Jeans owned by Versace? Let’s delve into the history of this brand and find out.

The History of Versace Jeans

Versace Jeans is a separate line under the iconic Italian fashion house, Versace. The brand was launched in 1989 and was initially named “Genny S.p.A.” after its founder, Donatella Versace’s brother, Gianni Versace. However, in 1994, the brand was renamed as “Versace Jeans Couture” and became a subsidiary of the main Versace label.

The Difference Between Versace and Versace Jeans

While both brands fall under the umbrella of the Versace fashion house, there are some key differences between them. The mainline Versace label is known for its high-end luxury fashion items such as couture dresses, suits, and accessories. On the other hand, Versace Jeans caters to a younger audience with its more casual and affordable clothing range.

What Does This Mean for Consumers?

For consumers who may be confused about whether they’re purchasing an authentic product from the mainline Versace label or from its subsidiary, it’s important to note that there are differences between them. While both labels carry the iconic Medusa logo that has become synonymous with the brand, products from each line will have their respective logos clearly displayed.

Conclusion

So there you have it – while both brands are owned by the same company and share similar design elements, they cater to different audiences and markets. If you’re looking for high-end couture items, then stick with the mainline Versace label.

But if you’re after more affordable and casual pieces, then Versace Jeans is the way to go. Either way, you’ll be purchasing from a reputable and iconic fashion house that has been setting trends for decades.