Is Versace Cheaper in Europe?

If you are a fashion enthusiast, you must have heard of Versace – the luxurious Italian fashion brand known for its high-end clothing, accessories, and fragrances. If you’re planning to purchase Versace products, you might wonder if it’s cheaper to buy them in Europe. In this article, we will discuss whether Versace is cheaper in Europe or not.

Why people think Versace is cheaper in Europe?

There is a common perception that luxury brands like Versace are often cheaper in Europe due to several reasons. Firstly, European countries offer tax-free shopping to tourists who purchase goods from their stores. Secondly, the exchange rate between currencies could also play a significant factor in determining the price difference.

Is Versace actually cheaper in Europe?

The answer to this question is not so straightforward. While it’s true that tax-free shopping can make a significant difference in the price of luxury goods like Versace, it also depends on where you buy them from. For instance, if you purchase a product from a flagship store located on the high streets of Paris or Milan, it may not be cheaper due to high demand and overhead costs.

However, if you’re willing to explore other options like outlet malls or departmental stores located outside the city center, you might find some great deals on Versace products.

Versace Outlet Stores

Europe has several outlet stores that offer discounted prices on luxury brands like Versace. These stores sell products that are either last season’s collection or have minor defects but are still of excellent quality.

One such outlet store is The Mall Firenze located just outside Florence, Italy. The store offers up to 50% discount on Versace products all year round. Apart from The Mall Firenze, there are several other outlet malls across Europe where one can find discounted prices on designer products.

Tax-Free Shopping

As mentioned earlier, tax-free shopping can be a game-changer when it comes to buying luxury products in Europe. Tourists who visit Europe can claim back the tax paid on the goods purchased from certain stores.

To claim a tax refund, you need to follow specific procedures and provide relevant documentation like passport, receipts, and tax refund form. The amount of tax refund depends on the country you’re visiting and the value of your purchase.


In conclusion, Versace may or may not be cheaper in Europe depending on where you buy it from. While flagship stores located in prime locations might not offer significant discounts, outlet malls and departmental stores located outside city centers might have some great deals. Additionally, tax-free shopping can also help reduce the price of luxury products.

If you’re planning to buy Versace products in Europe, it’s best to do your research beforehand and compare prices across different stores to find the best deal.