Is Versace a Man or Woman Brand?

When it comes to fashion, the name Versace is often associated with luxury and flamboyance. Founded by Gianni Versace in 1978, the brand has been a prominent figure in the fashion industry for decades.

However, there has been some debate about whether Versace is a man or woman brand. Let’s explore this further.

History of Versace

Firstly, let’s look at the history of the brand. When Gianni Versace started his company, he primarily designed women’s clothing.

His designs were bold, colorful, and often featured intricate patterns and prints. However, he later expanded into men’s clothing and even launched a line of fragrances for both men and women.

Versace’s Target Audience

When it comes to fashion brands, it’s essential to consider their Target audience. Who are they designing for? In the case of Versace, their Target audience is both men and women who enjoy luxurious and bold fashion pieces.

Versace Women’s Clothing

Versace has a strong reputation for its women’s clothing line. Their designs are often sensual and daring, featuring bold prints and high-quality materials such as silk and leather. Many celebrities have worn Versace on red carpets over the years, including Jennifer Lopez who famously wore a green Versace dress to the Grammy Awards in 2000.

Versace Men’s Clothing

Versace’s men’s clothing line is equally as bold as their women’s line. Their designs often feature bright colors and patterns that make a statement. They also use high-quality materials such as leather and silk to create unique pieces that stand out.


So, is Versace a man or woman brand? The answer is neither – it caters to both genders with its luxurious and flamboyant designs.

While the brand may have started with a focus on women’s clothing, it has since expanded to include men’s clothing and fragrances. Versace’s Target audience is those who enjoy bold and daring fashion pieces, regardless of their gender.

In conclusion, Versace is a brand that celebrates individuality and uniqueness through its bold designs. Whether you’re a man or a woman, if you appreciate luxury and bold fashion, Versace has something for you.