Versace is a luxury fashion brand that has been around for decades. It is known for its glamorous designs and high-end products. The company was founded by Gianni Versace in 1978, but the question remains – is Versace a family name?
Origins of the Versace Family
The Versaces are originally from Reggio Calabria, Italy. Giuseppe Versace, the grandfather of Gianni Versace, was a skilled salesman who traveled around Italy selling fabrics. His son Antonio continued in his father’s footsteps and became a traveling salesman as well.
It was Antonio’s son, Gianni, who would ultimately become the founder of the Versace fashion brand.
The Rise of the Versace Brand
Gianni Versace started working in the fashion industry at a young age. He began his career as an apprentice at his mother’s sewing business and eventually went on to work for other high-end fashion brands.
In 1978, he founded his own brand – Versace. The first collection was launched in Milan and it was an instant success. The brand quickly gained popularity and became known for its bold designs and use of bright colors.
Gianni’s siblings, Donatella and Santo, also played important roles in the company’s success. Donatella worked as a designer and eventually became the creative director of the brand after her brother’s death in 1997. Santo served as the CEO of the company.
The Legacy of Gianni Versace
Gianni Versace was tragically murdered outside his Miami Beach home in 1997. His death shocked not only those within the fashion industry but also people around the world who admired his work.
Despite his untimely death, Gianni left behind a lasting legacy that continues to inspire designers today. His designs were bold, daring, and unapologetic – qualities that have become synonymous with the Versace brand.
Versace Today
Today, the Versace brand is still run by the Versace family. Donatella serves as the creative director, while Santo is the chairman of the company. Gianni’s niece, Allegra, also has a stake in the business.
The company has expanded beyond just fashion and now includes accessories, home décor, and even hotels. The brand continues to be a symbol of luxury and glamour.
Conclusion
So is Versace a family name? Yes, it certainly is.
The brand was founded by Gianni Versace and has been run by his siblings and other family members ever since. The legacy of Gianni lives on through his designs and the continued success of the Versace brand.