Versace is one of the most recognizable names in the fashion industry, known for its bold designs and luxurious materials. But when did the brand first emerge as a fashion powerhouse?
Some may say that Versace is a 70s brand, while others believe it gained popularity in later decades. Let’s take a closer look at the history of Versace and determine whether or not it can truly be considered a 70s brand.
The Birth of Versace
Versace was founded by Gianni Versace in 1978, when he opened his first boutique in Milan, Italy. At the time, Gianni was already an established designer, having worked with some of the biggest names in fashion such as Callaghan and Genny. However, he wanted to create something that was uniquely his own, something that would set him apart from other designers of the era.
The 70s Influence
While Gianni Versace’s designs were certainly innovative and groundbreaking for their time, they were also heavily influenced by the trends and styles of the 1970s. This decade was known for its bold colors, striking patterns, and free-spirited attitude – all elements that can be seen in many of Versace’s earliest creations.
One notable example is the iconic “Trésor de la Mer” collection from 1992, which featured prints inspired by sea creatures such as starfish and seashells. This collection was a nod to Gianni’s love for all things aquatic – a theme that was popularized during the 1970s.
Breaking Through in the 80s
While Versace certainly had an impact on fashion during the 1970s, it wasn’t until the following decade that it truly became a household name. In the 1980s, Gianni expanded his brand to include ready-to-wear collections for both men and women, as well as accessories such as handbags and shoes.
Versace’s designs during this time were characterized by their bold prints, bright colors, and daring cuts. These elements helped to cement Versace’s status as a fashion icon and set the stage for the brand’s continued success in the decades to come.
Conclusion
So, is Versace a 70s brand? While it’s true that Gianni Versace drew inspiration from the trends of the 1970s, it wasn’t until the 1980s that his brand truly took off. It was during this time that he expanded his offerings and solidified his position as one of the most influential designers of his generation.
Regardless of which decade you associate with Versace, one thing is clear: this brand has had a lasting impact on fashion and continues to inspire designers around the world today. With its bold designs and luxurious materials, it’s no wonder that Versace remains a favorite among fashion enthusiasts everywhere.