Are you planning a road trip to Marfa, Texas and wondering whether the famous Prada store is still there? Well, the answer is both yes and no.
Confused? Let me explain.
Background
The Prada Marfa installation was created by artists Elmgreen and Dragset in 2005, located on US Highway 90, around 37 miles northwest of Marfa. It was designed to look like a real Prada store with its signature black and white checkered floor, minimalist architecture, and designer handbags and shoes displayed in the windows. However, unlike a real store, none of the items inside were for sale.
What Happened to the Store?
In 2014, the Texas Department of Transportation (TxDOT) deemed that the installation violated state law as it was considered an advertisement rather than an art installation. The state demanded that the sign outside be removed as it did not comply with their regulations regarding roadside billboards.
The Current State of Prada Marfa
After years of legal battles with TxDOT, it was agreed that Prada Marfa could remain without its sign. Today, visitors can still see the iconic structure from outside but are unable to enter as it has been sealed shut to prevent vandalism.
Alternative Ways to Experience Prada Marfa
If you’re disappointed that you can’t go inside the installation itself, fear not! You can still experience it in other ways.
The site has become a popular spot for Instagram influencers and photographers who come from all over to take pictures in front of the store. There are plenty of photo opportunities available outside – just be respectful of other visitors and do not damage or deface the structure.
The Bottom Line
So, is the Prada store still in Marfa? Technically no, but the installation is still standing and has become a popular tourist attraction. If you’re planning a trip to Marfa, make sure to add Prada Marfa to your itinerary for a unique and memorable photo opportunity.
- Remember that the installation is sealed shut and cannot be entered.
- Be respectful of other visitors and do not damage or deface the structure.
- Enjoy the experience and take some amazing photos!
Now that you know the current state of Prada Marfa, plan your visit accordingly and enjoy this one-of-a-kind art installation in person!