Is the Prada Marfa Still There?

If you’re a fan of art installations and fashion, then you’ve probably heard of Prada Marfa. This unique exhibit, located in the middle of the West Texas desert, has become a popular tourist destination since its installation in 2005. But the question on everyone’s mind is, is the Prada Marfa still there?

The History of Prada Marfa

First, let’s take a look at the history of this iconic exhibit. Prada Marfa was created by artists Elmgreen and Dragset as a commentary on consumer culture and luxury branding. The exhibit consists of a replica Prada storefront filled with actual Prada merchandise from the Fall/Winter 2005 collection.

Prada Marfa was never intended to be permanent and was designed to slowly degrade over time, eventually becoming one with the surrounding landscape. However, its unexpected popularity has led to ongoing efforts to preserve it.

The Controversy Surrounding Prada Marfa

While many people see Prada Marfa as a work of art, others view it as an eyesore and an example of gentrification in rural areas. In 2013, the Texas Department of Transportation deemed it an illegal roadside advertisement and ordered it to be removed.

After much debate and public outcry, Prada Marfa was ultimately granted an exemption as a work of art and allowed to remain in place.

Is Prada Marfa Still There?

The answer is yes! Despite controversy and attempts to remove it, Prada Marfa still stands today. However, due to its remote location and lack of maintenance funding, it has suffered damage from weather and vandalism over the years.

In 2018, a crowdfunding campaign raised over $100k for restoration efforts on the exhibit. The funds were used to repair damage caused by vandals who had broken into the building and stolen merchandise.

Visiting Prada Marfa

If you’re interested in visiting Prada Marfa, it’s important to note that it is located on private property and not open to the public. However, visitors are allowed to view the exhibit from the roadside.

It’s also important to respect the exhibit and its surroundings by not littering or causing damage. Prada Marfa may be a work of art, but it’s also a symbol of the delicate balance between creativity and conservation.


In conclusion, yes, Prada Marfa is still there! This iconic exhibit continues to draw in visitors from around the world and spark debate about art, consumer culture, and rural gentrification. While its future may be uncertain, for now, we can appreciate it as a unique piece of art in an unexpected location.