Savage Fenty, the lingerie brand founded by pop sensation Rihanna, has taken the fashion world by storm. The brand has been making headlines since its inception in 2018, thanks to its inclusive approach to lingerie.
The brand’s success has led many to wonder about its ownership and whether it is owned by Louis Vuitton. Let’s take a closer look.
Who Owns Savage Fenty?
Contrary to popular belief, Savage Fenty is not owned by Louis Vuitton. The brand is actually owned by TechStyle Fashion Group, a company that also owns other popular brands like JustFab and Fabletics.
Why the Confusion?
The confusion about Savage Fenty’s ownership stems from the fact that Louis Vuitton Moet Hennessy (LVMH) invested in Rihanna’s other venture: Fenty Beauty. LVMH owns other high-end fashion brands like Dior and Givenchy. However, despite this investment, LVMH does not have any ownership stake in Savage Fenty.
The Success of Savage Fenty
Savage Fenty’s success can be attributed to its focus on inclusivity and diversity. The brand offers a wide range of sizes and styles to cater to women of all shapes and sizes. This approach has resonated with consumers and has helped the brand become a major player in the lingerie industry.
The Future of Savage Fenty
With its growing popularity, there have been rumors that Savage Fenty may eventually go public or be acquired by another company. However, as of now, TechStyle Fashion Group remains the sole owner of the brand.
Conclusion
In conclusion, while LVMH does have a stake in Rihanna’s other venture, Fenty Beauty, it does not own Savage Fenty. The lingerie brand is owned by TechStyle Fashion Group, which has been instrumental in its success. Savage Fenty’s commitment to inclusivity and diversity has made it a beloved brand among consumers and has helped it carve out a unique space in the lingerie industry.
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