Is Prada Sport Discontinued?

If you’re a fan of Prada’s sporty line, you may be wondering if the brand has discontinued it. Prada Sport was launched in 1997 and quickly became a popular choice for those who wanted to combine style with functionality. However, in recent years, the line seems to have disappeared from stores and online retailers.

So, what happened? Is Prada Sport discontinued? Let’s find out.

What is Prada Sport?

Prada Sport is a sub-brand of the famous Italian fashion house Prada. It was created to cater to those who wanted stylish yet functional clothing, footwear, and accessories for sports and outdoor activities. The line featured technical fabrics, bold designs, and innovative features that made it stand out from other sportswear brands.

When Was Prada Sport Discontinued?

There is no official statement from Prada about discontinuing its sportswear line. However, it seems that the brand has shifted its focus to its main collections and hasn’t released any new products under the Prada Sport label for some time now. The last collection that included items from the sportswear line was Fall/Winter 2016.

Why Did Prada Sport Discontinue?

As mentioned earlier, there is no official reason why Prada Sport isn’t as visible as before. However, some speculate that it may be due to poor sales or lack of interest among consumers. Another theory is that the brand may have decided to merge its sportswear offerings with its main collections to create a more cohesive brand image.

Will Prada Sport Return?

It’s hard to say if Prada will bring back its sportswear line anytime soon. The brand is known for being unpredictable when it comes to product releases and collections. However, given the current trend of athleisure and sports-inspired fashion, it wouldn’t be surprising if Prada decided to revive its sportswear line in the future.

Final Thoughts

In conclusion, Prada Sport may not be as visible as before, but it hasn’t been officially discontinued. The brand seems to have shifted its focus to its main collections, and there is no word on whether the sportswear line will return or not.

However, if you’re a fan of Prada’s sporty aesthetic, don’t worry. You can still find some items from the collection on second-hand marketplaces or vintage stores.