Is Packaging Design Part of Graphic Design?
Graphic design is an ever-evolving field, and its definition is constantly being pushed and pulled to include new forms of expression. One of the more recent forms of graphic design that’s gaining traction is packaging design.
This form of graphic design focuses on the aesthetics and functionality of packaging for a wide range of products. But is it really part of the larger field of graphic design?
At its core, packaging design involves creative problem-solving to create a package that stands out from its competitors. It requires a combination of creativity, attention to detail, and an understanding of market trends in order to be successful. A great package designer must also have a strong knowledge base in branding and marketing principles in order to create effective designs that will resonate with their Target audience.
Packaging designers must also have a deep understanding of the production process in order to create designs that are both aesthetically pleasing and functional. They must understand how materials like cardboard, paper, plastic, etc., will interact with each other when put together as a package. They must also consider factors like cost, weight, size, durability, sustainability and recyclability when designing packages for clients.
So while packaging design may not be considered “traditional” graphic design, it certainly shares many similarities with it. Both require creative problem-solving skills as well as an understanding of market trends and production processes in order to create effective designs that stand out from the competition. Therefore, one could argue that packaging design does indeed fall under the umbrella term “graphic design” despite its differences from more traditional forms like print or digital media.
Conclusion: Packaging design may not be considered “traditional” graphic design but it does share many similarities with it due to its creative problem-solving skills and understanding of market trends and production processes needed for creating effective designs that stand out from competitors. Therefore it can be argued that packaging design falls under the umbrella term “graphic design” despite its differences from more traditional forms like print or digital media.