Op Art, or Optical Art, is a form of graphic design that incorporates abstract shapes, lines and colors to create an illusion of movement. It is often referred to as kinetic art, due to its ability to create the illusion of motion. Op Art has been used in a variety of mediums, including paintings, prints, sculptures and textiles.
Op Art is based on the principle that certain visual elements can be used to create a sense of motion. This is achieved by using contrasting shapes and colors that move along an optical path when viewed from different angles.
The use of repetition and patterns are common techniques used in Op Art works. Op Artists often use techniques such as moiré patterns, pointillism and perspective illusions to create their artworks.
The term “Op Art” was first coined by Time Magazine in 1964 and was popularized by British artist Bridget Riley in her 1965 exhibition at the Whitechapel Gallery in London. Since then, many artists have adopted the style and it has become one of the most iconic forms of graphic design.
Op Art has been used for a number of commercial purposes over the years as well. Companies have employed it for branding campaigns, logos and advertisements.
It has also been used for interior design purposes such as wallpapers and floor coverings. Op art has even been used for fashion designs like prints on clothing items or bags.
The distinct visual style of Op art makes it instantly recognizable and highly appealing to viewers which makes it an effective tool for any graphic designer looking to make an impact with their work.
In conclusion, Op Art can definitely be considered a form of graphic design. While it is not traditionally thought of as such, its use of visual elements to create optical illusions make it a very powerful tool that can be employed by designers to create eye-catching works with strong visual impact. It is no wonder then why so many designers have adopted this style over the years.
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