Rumors have been circulating for some time now that Louis Vuitton, the renowned fashion brand, has partnered with League of Legends. But is there any truth to these rumors? Let’s delve into the matter.
Background
League of Legends, also known as LoL, is a multiplayer online battle arena game developed and published by Riot Games. It is one of the most popular games in the world, with millions of active players. The game has an enormous fan base, and its popularity has led to various sponsorships and collaborations.
Louis Vuitton, on the other hand, is a French fashion house founded in 1854. The brand specializes in luxury goods such as clothing, accessories, and perfumes. Over the years, Louis Vuitton has collaborated with various brands and artists to create unique collections.
The Rumors
The rumors about Louis Vuitton’s partnership with League of Legends began circulating in September 2019. At that time, Riot Games announced that it would be partnering with a major fashion house for its 2019 World Championship Finals.
Speculations arose that Louis Vuitton would be the official partner due to a leaked video on Twitter that showed a person wearing a Louis Vuitton shirt standing next to a giant trophy. However, no official announcement was made at that time regarding this partnership.
The Confirmation
In October 2019, during the opening ceremony of the World Championship Finals held in Paris, Louis Vuitton confirmed its partnership with League of Legends. Nicolas Ghesquière, the creative director of women’s collections at Louis Vuitton took to Twitter to announce this partnership officially.
As per their agreement with Riot Games, Louis Vuitton designed unique in-game skins for three champions: Qiyana, Senna, and Yasuo. They also created a new trophy travel case for the Summoner’s Cup, which is awarded to the winning team at the World Championship Finals.
The Impact
Louis Vuitton’s partnership with League of Legends was a significant milestone for both industries. It helped bridge the gap between gaming and luxury fashion, attracting more attention to esports from people outside the gaming community.
The collaboration also brought new players to League of Legends, as players who purchased Louis Vuitton’s skins received exclusive in-game content. This partnership was a win-win situation for both brands, as it helped them reach out to new audiences and expand their customer base.
Conclusion
In conclusion, it is evident that Louis Vuitton did partner with League of Legends for its 2019 World Championship Finals. The partnership was groundbreaking and helped bring esports into the mainstream culture while blurring the line between luxury fashion and gaming.
It remains to be seen if Louis Vuitton will partner with Riot Games again in the future. However, one thing is sure – this collaboration will be remembered as a pivotal moment in esports history.