There has been a lot of buzz lately about Irene Kim becoming the Global Ambassador of Prada. For those who are not familiar with her, Irene is a Korean-American model, influencer, and television personality.
She has been in the fashion industry for several years and has worked with various brands and designers. But the question remains – is she really the new face of Prada?
The Announcement
The news about Irene being appointed as the Global Ambassador of Prada was first announced on January 21, 2021. It came as a surprise to many since Prada is known for its minimalistic and understated aesthetic while Irene is known for her bold and colorful style. However, this unexpected pairing has generated a lot of excitement among fans of both Prada and Irene.
The Confirmation
On February 4, 2021, Prada officially confirmed that Irene Kim is indeed their new Global Ambassador. In their statement, they described her as someone who “embodies the spirit of experimentation and innovation that defines Prada.” They also praised her ability to connect with younger generations and her commitment to sustainability.
Who Is Irene Kim?
Irene Kim was born in Seattle in 1987 but grew up in South Korea. She studied textile design at New York’s Fashion Institute of Technology before starting her career in fashion as a model. She quickly gained attention for her unique style, which mixes high-end designer pieces with affordable streetwear.
Aside from modeling, Irene has also worked as an editor for Elle Korea and Nylon Korea. She has appeared on various television shows such as “K-Style” and “Get It Beauty.” In 2016, she launched her own beauty brand called IRENEISGOOD.
What Does This Mean for Prada?
Irene’s appointment as the Global Ambassador of Prada marks a new direction for the brand. While Prada has always been known for its classic and timeless designs, the appointment of Irene signals a desire to connect with younger consumers who are looking for something more colorful and playful.
It also shows that Prada is committed to promoting diversity and inclusivity. Irene is one of the few Asian models to achieve international success, and her appointment as the Global Ambassador of Prada sends a message that the brand values representation and cultural exchange.
Conclusion
In conclusion, Irene Kim is indeed the new Global Ambassador of Prada. Her appointment marks a new era for the brand, one that embraces experimentation, innovation, diversity, and inclusivity. While it remains to be seen how this unexpected pairing will play out in the long run, it’s clear that both Prada and Irene are excited about this new partnership.