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There has been a lot of speculation about the future of Irene Kim’s collaboration with Prada, one of the most iconic fashion brands in the world. Irene, a Korean-American model, influencer, and television personality, has been a brand ambassador for Prada since 2019, when she appeared in the brand’s Fall/Winter campaign and walked its runway in Milan. Since then, Irene has been a frequent guest at Prada events and posted many pictures and videos featuring Prada products on her social media accounts.
However, some fans have noticed that Irene’s recent posts seem to feature less Prada items than before and have wondered if her partnership with Prada is coming to an end. So, is Irene still with Prada? Let’s examine the evidence.
The History of Irene’s Collaboration with Prada
Before we delve into the current situation, let’s recall how Irene got involved with Prada in the first place. In 2019, Miuccia Prada, the creative director of Prada, handpicked Irene to be one of the faces of her new campaign because she admired Irene’s unique style and energy.
The campaign featured Irene posing in front of bold geometric shapes while wearing colorful clothes and accessories from the brand. It was well-received by both fashion critics and fans who appreciated seeing a fresh face in a high-fashion context. Later that year, Irene walked in Prada’s Spring/Summer show at Milan Fashion Week and made headlines for her quirky yet chic outfit that included a neon green wig.
After that initial success, it seemed like Irene and Prada had formed a strong partnership based on mutual admiration and creativity. In 2020, they collaborated again on another campaign that showcased bold prints and patterns on both clothing and accessories.
The campaign also featured other diverse models such as Freja Beha Erichsen and Sara Blomqvist. Irene shared many pictures and videos from the campaign shoot on her Instagram and expressed her gratitude for being part of such a prestigious brand. She even wore a Prada outfit to the 2020 Met Gala, which was postponed due to the pandemic but still held virtually.
The Clues About Irene’s Current Status with Prada
Now, let’s fast forward to the present. If we look at Irene’s recent social media posts, we can see that she still occasionally features Prada products, but not as prominently as before.
For example, in a recent post from January 2021, Irene is seen wearing an oversized coat with a Prada logo patch, but it’s not the focus of the picture. In another post from December 2020, Irene is holding a Prada clutch while posing in front of a Christmas tree, but again, it’s not the main subject. In contrast, some of Irene’s older posts from 2019 and early 2020 showcase full outfits or accessories that are clearly labeled as Prada.
So what does this mean for Irene’s relationship with Prada? It’s hard to say for sure since neither party has made an official statement about it. However, there are some possible explanations for why Irene is featuring less Prada items now:
- Irene may be shifting her focus to other projects or brands that align better with her personal style or values.
- Prada may be exploring other collaborations or ambassadors to diversify its image and Target audience.
- The pandemic may have disrupted the usual fashion cycles and events that require frequent brand appearances and promotions.
Of course, these are just speculations and there could be other reasons why Irene is featuring less Prada items now. It’s also worth noting that Irene has been busy with other ventures such as her own beauty brand, IRENEISGOOD, and her role as a judge on the Korean reality show “Get It Beauty.” Perhaps she simply doesn’t have as much time or energy to devote to Prada as before.
The Future of Irene’s Collaboration with Prada
Despite the uncertainty about Irene’s current status with Prada, it’s important to remember that collaborations in the fashion industry can be fluid and dynamic. Just because Irene is featuring less Prada items now doesn’t necessarily mean that she has parted ways with the brand permanently.
It’s possible that she and Prada are taking a break or experimenting with new ideas. Conversely, it’s also possible that they have quietly ended their partnership and are planning to move on separately.
Either way, Irene’s legacy as a Prada ambassador will remain significant for both her and the brand. She brought a fresh perspective to the world of high fashion by infusing it with her own personality and cultural background. She also showed that even established brands like Prada can benefit from collaborating with rising stars like herself who represent the future of fashion.
In Conclusion
So, is Irene still with Prada? The answer is not clear-cut, but what we do know is that Irene’s impact on the brand goes beyond any official contract or endorsement. Whether she continues to work with Prada or not, her influence on fashion and culture will endure.