Is Hermes Neutral?

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The fashion industry is a booming business, with brands vying for the attention of consumers. Among the top players in the industry is Hermes, a French luxury brand that has been around for more than 180 years.

However, there has been a lot of discussion about whether Hermes is neutral or not. In this article, we will explore this topic and try to provide an answer.

What does it mean for a brand to be neutral?

Before we get into whether Hermes is neutral or not, let’s first define what it means for a brand to be neutral. A neutral brand is one that does not take any stance on political or social issues. These brands do not align themselves with any particular ideology or movement and aim to remain impartial.

Is Hermes Neutral?

Now that we understand what a neutral brand means, let’s address the question at hand – Is Hermes Neutral? The answer is not straightforward as there are arguments both for and against it.

For

Those who believe that Hermes is neutral argue that the brand’s focus is on craftsmanship and quality rather than politics or social issues. The company has always emphasized its heritage and tradition, which are values that transcend political affiliations and societal norms.

Furthermore, Hermes does not engage in any political activities or support any political party or movement. The company’s marketing campaigns are also devoid of any political messaging.

Against

On the other hand, those who argue against the neutrality of Hermes point out that the company’s products are often associated with wealth and elitism. The high prices of their products make them inaccessible to most people, which can be seen as an implicit endorsement of inequality.

Moreover, some people criticize Hermes for not taking a stand on important issues such as environmental sustainability and ethical sourcing of materials. These critics argue that by remaining silent on these matters, the company is indirectly condoning unethical practices.

Conclusion

In conclusion, whether Hermes is neutral or not is a matter of interpretation. While some argue that the brand’s focus on craftsmanship and tradition makes it neutral, others criticize it for not taking a stand on important issues. Ultimately, it is up to individual consumers to decide whether they want to support a brand based on its perceived neutrality or lack thereof.

References:

  • https://www.voguebusiness.com/companies/heritage-and-hype-hermes-is-a-case-study-in-branding
  • https://www.theguardian.com/fashion/2019/oct/15/hermes-bag-protests-ethics-sustainability
  • https://www.businessoffashion.com/articles/news-analysis/op-ed-what-does-it-mean-to-be-a-neutral-fashion-brand-today

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