Gucci is a luxury fashion brand that was founded in 1921 by Guccio Gucci in Florence, Italy. Over the years, the brand has become synonymous with class, elegance, and sophistication.
However, there have been questions about whether the brand is still owned by the Gucci family or if it has been sold to another company. In this article, we will explore this topic in detail.
History of Gucci
Gucci was founded by Guccio Gucci, who started the brand as a small leather goods store in Florence. The brand gained popularity for its high-quality leather goods and became one of the most sought-after luxury brands in the world. The company continued to grow under the leadership of his sons Aldo, Vasco, and Rodolfo.
Ownership of Gucci
In 1993, Maurizio Gucci sold his stake in the company to Investcorp, a Bahrain-based investment company. This move led to a power struggle within the company that ultimately resulted in Tom Ford being appointed as creative director in 1994. Ford’s appointment brought new life to the brand and helped it stay relevant during a time when it was struggling.
In 1999, Investcorp sold its stake in Gucci to French luxury goods conglomerate Kering (formerly known as Pinault-Printemps-Redoute). Kering currently owns 100% of Gucci’s shares and controls all aspects of the business.
Gucci Today
Under Kering’s ownership, Gucci has continued to thrive and innovate. The brand has expanded into new markets and created new product lines while maintaining its signature style and quality. In recent years, creative director Alessandro Michele has brought a fresh perspective to the brand and helped it appeal to a younger audience.
Conclusion
While Gucci is no longer owned by the Gucci family, it has managed to maintain its status as one of the most iconic luxury brands in the world. Kering’s ownership has allowed the brand to continue to innovate and grow while staying true to its heritage. Whether you’re a fan of Gucci or just interested in the fashion industry, it’s clear that the brand’s future is bright.