Is Gucci Soho Bag Discontinued?

Are you a fan of Gucci’s Soho Bag? Perhaps you’re wondering if it has been discontinued.

This iconic bag has been a favorite of fashion lovers since its release in 2010, but rumors have been circulating that it may no longer be available. Let’s take a closer look at the situation and find out if the Gucci Soho Bag is really discontinued.

What is the Gucci Soho Bag?

The Gucci Soho Bag is a leather handbag with a signature embossed GG logo and tassel details. It comes in various sizes, including small, medium, and large, and features an adjustable strap for versatile wear. The bag’s soft leather construction makes it comfortable to carry, while its simple yet stylish design makes it suitable for various occasions.

Rumors of Discontinuation

Rumors about the discontinuation of the Gucci Soho Bag started circulating in early 2020 when several retailers began removing it from their websites. Some customers also reported that they were unable to find the bag in stores. However, there was no official statement from Gucci at that time.

Official Confirmation

In July 2021, Gucci confirmed that they had indeed discontinued the production of the Soho Bag. The brand stated that they wanted to focus on introducing new designs and styles to their collection rather than continuing with older ones. This decision was made as part of their efforts to keep up with changing trends and consumer demands.

Impact on Customers

The news of the discontinuation has disappointed many fans of the iconic bag. Some customers have expressed their sadness on social media platforms such as Twitter and Instagram, while others have rushed to purchase the remaining stock before it sells out completely.

Alternatives to Consider

If you’re one of those customers who missed out on purchasing the Gucci Soho Bag, don’t worry! There are still plenty of other stylish options available.

Gucci offers a range of other handbags that are equally chic and fashionable. Some popular alternatives to the Soho Bag include the Marmont, Dionysus, and Jackie bags.


In conclusion, the Gucci Soho Bag has indeed been discontinued, but fans of the brand can still find other stylish options to add to their collection. While it’s always sad to say goodbye to an iconic design like the Soho Bag, it’s also exciting to see what new designs Gucci will introduce in the future. Stay tuned for more updates from this fashion powerhouse!