Is Gucci Osteria Part of Gucci?

If you’re a foodie or fashion enthusiast, chances are you’ve heard of Gucci Osteria. But the question on many people’s minds is – “Is Gucci Osteria part of Gucci?”

The answer is yes, and no. Confused? Let’s dive into the details.

What is Gucci Osteria?

Gucci Osteria is a high-end restaurant located in Florence, Italy. It was founded by acclaimed chef Massimo Bottura in collaboration with Gucci’s CEO Marco Bizzarri. The restaurant offers a unique blend of fashion and gastronomy, with dishes inspired by Bottura’s travels around the world and the rich cultural heritage of Florence.

Is Gucci Osteria Owned by Gucci?

While Gucci Osteria is not directly owned by the fashion brand, it operates under its umbrella. In 2018, Bottura and Bizzarri launched their joint venture called “Gucci Osteria da Massimo Bottura” as part of the Gucci Garden complex in Florence. The complex also includes a boutique selling exclusive items designed by Alessandro Michele, creative director of Gucci.

How Does Gucci Osteria Relate to Gucci?

Gucci Osteria operates as an independent entity but shares some common elements with the fashion brand. For instance, the restaurant’s interior design features elements inspired by various aspects of Gucci’s history and aesthetic, including a green and white color palette reminiscent of its iconic logo.

Moreover, the restaurant serves as an extension of Gucci’s brand identity and vision. It provides an immersive experience for customers who want to explore different aspects of Italian culture beyond fashion. By partnering with Bottura, one of Italy’s most celebrated chefs known for his innovative approach to cooking, Gucci showcases its commitment to creativity and excellence in diverse fields.


So, is Gucci Osteria part of Gucci? The answer is both yes and no.

While the restaurant operates independently, it also represents an integral part of the fashion brand’s strategy to expand its reach beyond traditional fashion domains. By offering a sophisticated dining experience that blends culinary artistry and fashion, Gucci Osteria showcases the brand’s commitment to innovation, creativity, and Italian heritage.