Is Gucci Going Vegan?

In recent years, there has been a growing trend towards veganism in the fashion industry. Many high-end brands are now recognizing the importance of sustainability and ethical practices, and are making changes to their production methods.

One such brand that has caught the attention of many is Gucci. The question on everyone’s mind is – Is Gucci going vegan?

Background

Gucci is a luxury fashion brand that was founded in 1921 in Florence, Italy. The brand is known for its high-end leather goods, including handbags, shoes, and accessories. In recent years, however, Gucci has faced criticism from animal rights activists for using exotic animal skins in their products.

The Announcement

In 2017, Gucci announced that they would be going fur-free starting from their Spring/Summer 2018 collection. This move was applauded by animal rights activists and consumers alike. It was a bold move for a luxury brand like Gucci to make such a statement against the use of fur.

The Next Step

Since then, there have been rumors circulating about whether or not Gucci plans to go vegan. While there has been no official announcement from the brand yet, there are indications that they may be moving in that direction.

Recent Developments

In early 2020, it was reported that Gucci had joined the “Leather Working Group” (LWG), an organization that aims to promote sustainable environmental practices within the leather industry. This move shows that Gucci is taking steps towards more sustainable production methods.

Additionally, in July 2020, it was reported that Gucci had launched a new line of sneakers made entirely from eco-friendly materials such as bio-based polyurethane and recycled polyester. This move further solidifies Gucci’s commitment to sustainability and ethical practices.

Conclusion

While there has been no official announcement from Gucci about going vegan, the brand’s recent actions suggest that they are moving towards more sustainable and ethical practices. The fashion industry as a whole is beginning to recognize the importance of sustainability, and it is heartening to see a high-end brand like Gucci taking steps in the right direction.

As consumers, we have the power to demand more sustainable and ethical practices from the brands we support. By choosing to support brands like Gucci that prioritize these values, we can help create a more sustainable future for the fashion industry and for our planet.