When it comes to luxury fashion brands, Gucci and Louis Vuitton are two of the most well-known names in the industry. Both brands have been around for over a century and have established themselves as leaders in the world of high-end fashion.
But which one is bigger? Is Gucci bigger than Louis Vuitton? Let’s take a closer look.
History of Gucci
Gucci was founded in Florence, Italy in 1921 by Guccio Gucci. The brand started as a small leather goods store and quickly gained popularity for its high-quality products.
In the 1950s and 60s, Gucci expanded its offerings to include clothing, accessories, and fragrances. Today, it is one of the most recognizable luxury brands in the world.
History of Louis Vuitton
Louis Vuitton was founded in Paris, France in 1854 by Louis Vuitton himself. The brand started as a trunk-making company and later expanded into other leather goods such as handbags and wallets. Like Gucci, Louis Vuitton also offers clothing, accessories, and fragrances.
Sales
When it comes to sales, both brands are extremely successful. In 2020, Gucci reported revenue of over 7 billion euros while Louis Vuitton reported revenue of over 12 billion euros.
However, it’s important to note that Louis Vuitton is part of LVMH (Moët Hennessy – Louis Vuitton SE), which is the world’s largest luxury conglomerate. LVMH also owns other well-known brands such as Dior and Fendi.
Popularity
In terms of popularity, both brands have a strong following around the world. However, according to a report by Interbrand on the Best Global Brands of 2020, Louis Vuitton ranked higher than Gucci. Louis Vuitton was ranked the third most valuable luxury brand in the world while Gucci came in at number six.
Celebrity Endorsements
Both Gucci and Louis Vuitton are popular choices among celebrities. However, Gucci has had some high-profile collaborations in recent years that have helped boost its popularity even further. For example, the brand has collaborated with artists like Dapper Dan and Harmony Korine as well as actors like Jared Leto and Harry Styles.
Conclusion
So, is Gucci bigger than Louis Vuitton? The answer is not so straightforward.
While both brands are extremely successful and have a strong following, Louis Vuitton’s revenue is higher due to its affiliation with LVMH. However, according to Interbrand’s report on the Best Global Brands of 2020, Louis Vuitton is considered to be more valuable than Gucci. Ultimately, both brands continue to be major players in the luxury fashion industry and will likely remain so for years to come.