Is Gucci an Ethical Company?

Gucci is a luxury fashion brand that has been in the industry for almost a century. The brand is known for its high-quality products and iconic designs that have captured the hearts of many.

However, as customers become more conscious about sustainability and ethics, questions arise about whether Gucci is an ethical company. In this article, we will explore this topic in detail.

What is an ethical company?

An ethical company is one that operates with integrity and accountability in all aspects of its business. This includes how it treats its employees, how it sources raw materials, and how it impacts the environment. Ethical companies also prioritize social responsibility and are transparent about their practices.

Gucci’s commitment to sustainability

Gucci has taken steps towards sustainability in recent years. In 2017, the brand announced its 10-year “Culture of Purpose” sustainability plan, which aims to reduce its environmental impact and promote social responsibility. The plan includes Targets such as reducing greenhouse gas emissions by 50% and sourcing 100% renewable electricity by 2020.

Gucci has also made efforts to use sustainable materials in its products. For instance, the brand introduced a new line of sneakers made from eco-friendly materials such as bio-based polyurethane and recycled polyester.

Gucci’s treatment of workers

Gucci has been criticized for its treatment of workers in the past. In 2016, an investigation conducted by The Guardian revealed that workers at a Gucci supplier factory in Italy were working up to 14 hours a day without proper breaks or overtime pay.

However, Gucci has since taken steps to address these issues. The brand now requires all suppliers to sign a code of conduct that includes provisions for fair labor practices.

Gucci’s animal welfare policy

As a luxury fashion brand, Gucci uses animal-derived materials such as leather and fur in its products. However, the brand has recently taken a stance against the use of fur. In 2017, Gucci announced that it would no longer use real fur in its products, starting with its Spring/Summer 2018 collection.


In conclusion, while Gucci has faced criticism in the past for its treatment of workers and use of animal-derived materials, the brand has taken steps towards sustainability and social responsibility. Gucci’s “Culture of Purpose” plan shows a commitment to reducing its environmental impact and promoting sustainable practices. The brand’s decision to stop using real fur is also a step towards better animal welfare.

As consumers, it is important to be aware of the ethical practices of the companies we support. While no company is perfect, it is encouraging to see luxury brands such as Gucci taking steps towards sustainability and social responsibility.