Is Graphic Design Under Marketing?

Graphic design is a creative field that is often associated with marketing. Designers create visuals for campaigns, advertising, and branding, which are all marketing activities. But is graphic design really under the umbrella of marketing? Let’s take a look.

What Does Graphic Design Involve?

Graphic design involves creating visual elements such as logos, icons, typography, illustrations, and photographs. These visuals are used in various print pieces like brochures, flyers, and posters; digital pieces like websites and mobile apps; as well as other media such as television and movie screens.

Graphic designers need to understand the basics of color theory, typography, composition, and design principles to effectively convey a message or create an appealing aesthetic.

Are Graphic Designers Part of Marketing?

Graphic designers are often part of a company’s marketing team because they can help create visuals that will attract attention and communicate specific messages to customers. However, graphic designers do not necessarily need to be part of the marketing team in order to be effective at their job. Many graphic designers work freelance or independently and can still create effective visuals for companies without being part of the marketing team.

Conclusion

Is Graphic Design Under Marketing? While graphic design is often associated with marketing due to its role in creating visuals for campaigns and branding activities, it is not necessarily part of the marketing team or process. Graphic designers can work independently or within the marketing team in order to effectively create visuals that will grab customers’ attention and communicate specific messages.