Chanel is one of the most renowned luxury fashion houses in the world. It is known for its iconic designs, high-quality materials, and timeless elegance.
But have you ever wondered who owns this brand? Is it under the umbrella of LVMH (Louis Vuitton Moët Hennessy)?
There has been a lot of speculation regarding Chanel’s ownership over the years. Some people believe that it is a part of LVMH, while others think that it operates independently. So, let’s dive into this topic and find out what the truth really is.
Firstly, it’s important to understand what LVMH is. It is a French multinational conglomerate that specializes in luxury goods.
The company was formed in 1987 as a merger between Louis Vuitton and Moët Hennessy. Today, LVMH owns several high-end brands such as Dior, Fendi, Givenchy, Marc Jacobs, and many more.
Now coming back to Chanel – while it is true that Chanel was once owned by Pierre Wertheimer and his family, they sold their stake to Alain Wertheimer and Gerard Wertheimer in 1974. The Wertheimer brothers are still the owners of Chanel today.
So no – Chanel is not under LVMH.
It’s worth noting that there have been rumors about LVMH trying to acquire Chanel over the years. However, both companies have denied these claims time and time again. In fact, there seems to be some bad blood between them due to legal battles fought over perfume trademarks in the past.
Chanel has always been known for its independence and unique identity. It’s one of the few luxury brands that has remained privately owned throughout its history. This allows them to maintain greater control over their products and brand image.
In conclusion, Chanel is not under LVMH but rather owned by Alain Wertheimer and Gerard Wertheimer, who have successfully kept the brand independent and thriving. With its classic designs, impeccable craftsmanship, and rich history, Chanel will undoubtedly continue to be a major player in the fashion industry for years to come.