In recent years, Benefit Cosmetics has become one of the most popular beauty brands in the world. With its quirky packaging and innovative products, it’s not hard to see why so many people are drawn to this brand.
However, there has been some confusion about who actually owns Benefit Cosmetics. In this article, we will explore whether or not Benefit is owned by Louis Vuitton.
What is Benefit Cosmetics?
Before we dive into the question of ownership, let’s first take a look at what Benefit Cosmetics actually is. Founded in 1976 by twin sisters Jean and Jane Ford, Benefit started out as a small cosmetics shop in San Francisco. Over the years, it has grown into a global beauty empire with products sold in over 40 countries.
Benefit is known for its fun and playful approach to makeup. Its products are designed to help women enhance their natural beauty while still having fun with their look.
Some of its most popular products include the They’re Real! Mascara, the Hoola Bronzer, and the POREfessional Primer.
Who owns Benefit Cosmetics?
Now let’s get to the question at hand – does Louis Vuitton own Benefit Cosmetics? The answer is no. While many people believe that Louis Vuitton owns Benefit because they often sell their products side-by-side in department stores, the two companies are actually completely separate entities.
So who does own Benefit? In 1999, Jean and Jane Ford sold a majority stake in their company to LVMH (Louis Vuitton Moet Hennessy), which is a luxury goods conglomerate that owns brands such as Louis Vuitton (of course), Fendi, Givenchy, and Dior.
However, LVMH does not own all of Benefit – it only owns 60% of the company. The remaining 40% is still owned by Jean and Jane Ford’s family.
What does this mean for Benefit?
While Benefit is technically owned by LVMH, it still operates as an independent company. The Ford family still has a say in how the brand is run and what products are developed.
In fact, many of Benefit’s most popular products were created after LVMH acquired the company, such as the aforementioned They’re Real! Mascara.
So while Benefit may not be owned by Louis Vuitton specifically, it is still part of a larger luxury goods conglomerate. This means that it has access to more resources and can potentially reach a wider audience than it would be able to on its own.
Conclusion
In conclusion, while there has been some confusion about who exactly owns Benefit Cosmetics, it is not owned by Louis Vuitton. Instead, 60% of the company is owned by LVMH while the remaining 40% is owned by the Ford family.
However, this ownership structure does not seem to have had a negative impact on the brand – in fact, it has continued to grow and thrive under LVMH’s ownership. Regardless of who owns it, Benefit remains one of the most beloved beauty brands in the world thanks to its innovative products and playful approach to makeup.