Graphic design from the 1960s was a period of huge change and transition. It was a decade where new technologies, ideas, and style trends were embraced.
This period saw a huge increase in the use of colour, bold shapes, and geometric patterns in graphic design projects. In addition, there was a move away from traditional typography towards more expressive and creative typefaces.
The 1960s saw an explosion of popular culture which had a huge influence on graphic design. Music, fashion, and film became increasingly influential in the development of graphics during this period.
Pop art was extremely popular, with many designers incorporating its bold colours and playful shapes into their designs.
The emergence of new technologies also had an impact on graphic design during the 1960s. The introduction of offset lithography allowed for easier printing processes and more efficient production times for printed materials such as posters, magazines, newspapers, and books. This enabled designers to explore more creative solutions for their projects as they were no longer limited by traditional printing techniques.
Graphic designers during this period experimented with different forms of expression to create eye-catching visuals that would stand out from the crowd. They embraced new technologies to create unique pieces that pushed boundaries and challenged conventions.
Conclusion:
Graphic design in the 1960s was a period of great change and innovation. It saw a move away from traditional typography towards more expressive and creative typefaces as well as an embrace of bold colours, shapes, patterns, pop art elements and new printing technologies. Graphic designers used these tools to create eye-catching visuals that would stand out amongst their peers.
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