Bauhaus graphic design was a revolutionary style of graphic design that emerged in the early 20th century. It was developed by the Bauhaus school in Germany, and it was a reaction to the traditional academic art of the time.
The Bauhaus style was characterized by a strong emphasis on simplicity and functionality, as well as an emphasis on using geometric shapes to create visual harmony. It was also known for its use of primary colors and its use of bold typography.
The key feature of Bauhaus graphic design was its focus on form follows function. This means that the form of an object should be determined by its function or purpose, rather than by aesthetic considerations or arbitrary rules.
This led to the creation of modernist designs that were stripped down to their essential elements and focused on practicality over decoration. In addition, this approach aimed to create a unified visual language that could be used across different media.
The Bauhaus also sought to break down barriers between artistic disciplines and merge them into one holistic practice. This meant that artists used elements from painting, photography, sculpture, and architecture in their designs, creating a unique visual style. The use of abstract shapes, bold colors, and asymmetrical compositions were all popular features of Bauhaus graphic design.
Bauhaus graphic design also had an influence on modern typography. The school’s teachers encouraged students to experiment with typefaces, leading to the development of sans-serif typefaces such as Futura and Gill Sans. These typefaces became hugely popular in advertising and commercial printing during the mid-20th century.
Conclusion:
In conclusion, Bauhaus graphic design was a revolutionary style of graphic design that focused on simplicity, functionality, geometric shapes and primary colors. Its emphasis on form follows function led to modernist designs that prioritized practicality over decoration.
The school also merged different artistic disciplines together into one holistic practice which resulted in abstract shapes and bold colors becoming popular features in Bauhaus graphic designs. Finally, it had an influence on modern typography which resulted in sans-serif typefaces becoming widely used across various media formats during the mid-20th century.