How Is Hermes Used in Society Today?

Hermes, the Greek god of commerce, communication, and travelers, has been a prominent figure in Greek mythology for centuries. However, his influence extends far beyond ancient mythology and continues to impact modern society today. Here are some ways that Hermes is used in society today:

Commercial Industry

One of Hermes’ most well-known areas of influence is commerce. As the god of merchants and trade, he has become a symbol of commercial success and is often used in branding and advertising. The famous luxury fashion brand Hermès, named after the god himself, utilizes his image as their logo to evoke feelings of luxury, refinement, and success.

Communication Technology

Hermes’ role as the messenger of the gods has also made him an icon in modern communication technology. The popular app WhatsApp uses an image of Hermes’ staff as their logo to represent their mission to connect people through instant messaging. Similarly, the social media platform Twitter uses a bird as their logo that is said to be inspired by Hermes’ winged sandals.

Travel Industry

As the patron god of travelers, Hermes is also associated with the travel industry. Many airlines and travel companies use his name or image in their branding to evoke feelings of speed and efficiency. For example, the airline company Air Hermes takes its name from the god’s association with fast travel.

Conclusion

In conclusion, while ancient Greek mythology may seem like a distant concept from modern society, it’s clear that its influence can still be seen today through figures like Hermes. From commercial branding to communication technology to travel industry logos – Hermes remains a symbol of success and efficiency in our culture today.