How Is Hermes Name Used in Society Today?

Hermes, the Greek god of commerce, communication, and travelers, has left a lasting impression on our society. His name has seeped into various aspects of our lives, from fashion to literature. In this article, we’ll explore how Hermes’ name is used in society today.

The Fashion Industry

Hermes is perhaps most commonly associated with the luxury French fashion house that bears his name. Founded in 1837 by Thierry Hermes, the brand has become synonymous with high-end leather goods and accessories. The iconic Hermes Birkin bag, named after actress Jane Birkin, is one of the most coveted and expensive handbags in the world.

Marketing and Advertising

Hermes’ name has also made its way into marketing and advertising. Companies often use references to Greek mythology to evoke a sense of timelessness and sophistication. For example, a car company may use the name “Ares” (the Greek god of war) for a powerful sports car.

Literature and Pop Culture

Hermes appears frequently in literature as well as popular culture such as movies and TV shows. In Rick Riordan’s “Percy Jackson” series for young adults, Hermes is portrayed as a modern-day businessman who runs an international shipping company. In the Marvel Cinematic Universe, Tom Hiddleston plays Loki, Thor’s mischievous half-brother who is also known as the “God of Mischief” – but he’s also referred to as “Loki Laufeyson of Asgard,” which is similar to how Hermes was often referred to with his full title.

Travel Industry

As the god of travelers, it’s no surprise that Hermes’ name has found its way into the travel industry. The airline Swissair used an image of Hermes’ winged sandals in its logo, while the hotel chain InterContinental Hotels Group has a loyalty program called “IHG Rewards Club Spire Elite.” The word “spire” is a nod to the Greek term for Hermes’ wand, which he used to guide travelers.

Conclusion

Hermes’ name has had a lasting impact on our society, from high-end fashion to popular culture and even the travel industry. His legacy as the god of commerce and communication remains relevant today. And let’s not forget about his iconic winged sandals – they may not be practical for travel, but they certainly make for an eye-catching fashion statement!