Hermes is a well-known brand that has been providing luxury goods for more than 180 years. The brand’s name is, in fact, derived from Greek mythology. In this article, we will take a deeper look at how Hermes got its name and the significance behind it.
The Legend of Hermes
In Greek mythology, Hermes was the son of Zeus and Maia, one of the seven daughters of Atlas. He was known as the messenger of the gods, as well as the god of commerce, thieves, travelers, and athletics.
According to legend, Hermes was born in a cave on Mount Cyllene in Arcadia. On the same day he was born, he stole some cattle from his half-brother Apollo.
To conceal his crime, he created sandals with leaves that left no footprints and used them to travel to Pylos. There he sacrificed two cows and hid the rest inside a cave.
When Apollo discovered that Hermes had stolen his cattle, he went in search of him. Upon finding him, they engaged in a musical contest where Hermes played his lyre made from a tortoise shell while Apollo played his golden lyre.
The contest ended with Hermes being declared the winner by Zeus himself. As a result of this victory, Hermes was granted permission to keep the stolen cattle and was also given Apollo’s golden staff – or caduceus – which became one of his most famous symbols.
The Connection to Luxury Goods
So how does this ancient myth relate to the modern-day luxury brand?
Hermes was known for his speed and agility – traits that are also associated with luxury goods today. The brand’s products are crafted with precision using only the finest materials available – much like how Hermes himself would have taken great care in creating his own lyre.
Additionally, just as Hermes was known for being a messenger between different gods and mortals, Hermes the brand acts as a messenger between different cultures, bringing together the worlds of fashion, art, and design.
The Logo
The Hermes logo is also inspired by Greek mythology. The iconic symbol of a horse and carriage was first introduced in 1945 and is said to represent the god’s speed and agility. The emblem has since become synonymous with luxury and is instantly recognizable around the world.
Conclusion
In conclusion, the name Hermes is steeped in ancient mythology and represents qualities such as speed, agility, and precision – all of which are reflected in the brand’s products today. By drawing inspiration from this rich history, Hermes has become one of the most iconic luxury brands in the world.