Herb Lubalin is widely recognised as one of the most influential and iconic graphic designers of the 20th century. His inspired, innovative approach to design has had a long-lasting impact on the American graphic design industry.
Lubalin was born in New York City in 1918, and learned to draw from his mother, who was an artist. He began his career working for various advertising agencies before eventually setting up his own design firm, Herb Lubalin Inc., in 1962. His work during this period showed a strong influence from the Swiss International Style, but he also added elements of modernism and experimentation to create a unique visual style all of his own.
Lubalin is perhaps best known for his magazine covers and layouts. He was the art director of three influential magazines during this time: Eros, Avant Garde, and Fact.
These publications were groundbreaking in their use of typography and layout to communicate their messages. Lubalin used bold typography to create eye-catching designs that were both visually appealing and effective at conveying the content.
In addition to magazine covers, Lubalin designed logos for many prominent organisations including the American Institute of Graphic Arts (AIGA) and United States Navy Recruiting Command (USNRC). These logos are still recognisable today due to their timelessness. His work also included book covers, posters, advertisements, typefaces, packaging design, corporate identity programs and even photography.
Lubalin’s influence on American graphic design is undeniable. His bold use of typography set new standards for magazine design that are still followed today.
His logos are iconic symbols that have become synonymous with their respective organisations. Lastly, his experimentation with modernism pushed the boundaries of graphic design and helped shape the industry into what it is today.
Conclusion:
Herb Lubalin’s approach to design revolutionised the American graphic design industry through his creative use of typography, modernist elements and experimentation with layout. His work continues to be an inspiration for designers today, demonstrating just how powerful graphic design can be when executed well.