If you are an avid follower of fashion, you must have heard of Diet Prada. This Instagram account has become famous for calling out copycats and knockoffs in the fashion industry. But have you ever wondered how Diet Prada makes money?
What is Diet Prada?
Diet Prada is an anonymous Instagram account that was started in 2014 by two fashion enthusiasts based in New York and London. The account is known for its witty commentary and sharp criticism of the fashion industry’s plagiarism, cultural appropriation, and other unethical practices.
How Does Diet Prada Make Money?
Diet Prada does not make money through traditional means like sponsored posts or brand partnerships. Instead, they rely on their merchandise sales and collaborations.
Merchandise Sales
Diet Prada sells its own line of merchandise including t-shirts, hoodies, tote bags, phone cases, and more. Their designs feature their signature catchphrases like “Cancel Couture” or “Fake Fashion”. These products are sold through their website and often sell out within hours of release.
- Diet Prada T-shirt – $40
- Diet Prada Hoodie – $90
- Diet Prada Tote Bag – $25
Collaborations
Apart from selling their own merchandise, Diet Prada also collaborates with other brands to create limited edition collections. In 2020, they collaborated with eyewear brand Quay Australia to launch a collection of sunglasses. They also collaborated with sneaker brand Koio to create a collection of sneakers.
The Power of Influencer Marketing
Diet Prada’s success can be attributed to the power of influencer marketing. With over 2 million followers on Instagram, they have a massive audience that trusts their opinions and views. They have become a reliable source of information for fashion enthusiasts who want to stay updated on the latest trends and industry news.
Conclusion
In conclusion, Diet Prada makes money through merchandise sales and collaborations. Their success can be attributed to their massive following and the trust that their audience has in them. While they may not make money through traditional means like sponsored posts or brand partnerships, they have managed to create a successful business model by leveraging their influence and credibility in the fashion industry.
9 Related Question Answers Found
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