How Do You Pronounce Louis Vuitton Bag?

Do you own a Louis Vuitton bag or have you been eyeing one for a while? Are you unsure of how to correctly pronounce the brand name?

You are not alone! The pronunciation of Louis Vuitton can be tricky, and it is not uncommon to hear different variations. In this article, we will clarify the correct pronunciation of Louis Vuitton.

The History of Louis Vuitton

Before we dive into the pronunciation, let’s first understand the history behind the brand. Louis Vuitton was founded in 1854 by a French designer named Louis Vuitton.

The brand started as a luggage manufacturer and then expanded into other luxury goods such as handbags, clothing, and accessories. Today, Louis Vuitton is known as one of the world’s leading luxury brands.

The Correct Pronunciation

The correct way to pronounce Louis Vuitton is “loo-wee vwee-tawn.” It is important to note that the “s” at the end of “Louis” is not pronounced, and the emphasis should be on the first syllable of both words.

Common Mispronunciations

There are several common mispronunciations of Louis Vuitton that are worth mentioning. Some people may say “loo-iss voo-tawn,” which places emphasis on the wrong syllables and adds an unnecessary “s” sound. Others may say “loo-ee voo-ton,” which also places emphasis on incorrect syllables.

Why Does It Matter?

You might be thinking, does it really matter how I pronounce it? While mispronouncing a brand name may seem like a minor mistake, it can affect how others perceive you.

If you are in a professional setting or meeting new people, mispronouncing a well-known brand name can make you appear less knowledgeable or less sophisticated. Additionally, it is always good to strive for accuracy and correctness in our language.


Now that you know the correct way to pronounce Louis Vuitton, you can confidently say the brand name without hesitation. Remember to emphasize the first syllable of both words and leave out the “s” at the end of “Louis.” By correctly pronouncing this luxury brand, you can show your attention to detail and sophistication.