How Do You Design a Product Label?

Designing a product label is an important task that requires a lot of thought and consideration. It’s the first thing customers see when they look at your product, and it’s the first impression they get of your brand.

A good design will help you stand out from the competition and build trust with customers. So how do you design a product label? Here are some tips to get you started.

Understand Your Brand
The key to a great product label design is understanding your brand. Your label should reflect your company’s values and mission statement.

Think about what sets you apart from the competition and how you want to be perceived by customers. Your label should communicate this message clearly.

Choose Colors & Fonts
Your colors and fonts are important aspects of your design. Colors can evoke certain emotions in people, so choose colors that represent your brand in the best way possible.

When selecting fonts, make sure they are legible and easy to read. They should also complement each other in style and size.

Include Necessary Information
The most important information on your product label is what it’s made of, where it was made, its ingredients, instructions for use or disposal, warnings, expiration date, etc. Make sure all this information is clearly visible on the label so that customers know exactly what they are buying.

Be Creative
Your goal should be to create a unique and eye-catching design that stands out from the rest. Don’t be afraid to experiment with different shapes, sizes, materials, textures, etc. Be creative with your copywriting as well – use phrases that grab attention and make people want to learn more about your product.

Get Feedback
Once you have a design in mind for your product label, it’s important to get feedback from others before committing to it. Ask friends or family members for their opinion or even test it out with potential customers before launching it on shelves.


Designing a product label is an important part of creating a successful brand identity. It requires understanding of your brand as well as creativity when choosing colors & fonts, including necessary information & getting feedback from others before committing to the final design. By following these tips you can create an eye-catching & professional looking product label that will help set you apart from the competition & build trust with customers.