How Do Visual Design Elements and Principles Impact the Commercial Appeal of the Product?

Visual design elements and principles are a powerful combination that can be used to communicate the right message about a product, and potentially increase its commercial appeal. As humans, we are hardwired to respond to visual cues, so it’s important for businesses to understand the power of design and how it can influence consumer behavior.

The core visual design elements include color, shape, size, texture, line, space and form. Each element has a unique set of characteristics that can be used to create an effective visual representation of a brand’s desired message. For example, using bright colors and bold shapes can draw attention to a product or service; while using softer colors and subtle shapes can create a sense of calm or serenity associated with the product or service.

In addition to the elements of visual design, there are also principles that should be taken into consideration when creating visual products. These principles include balance, contrast, emphasis, movement, pattern and rhythm.

Balance is the ability to create equilibrium in a composition by distributing elements evenly throughout the design; whereas contrast is the use of two different elements to create interest or emphasis on certain aspects of your product or service. Emphasis is essentially highlighting certain key points within a design; while movement refers to how your eye follows certain paths throughout a composition. Pattern is used when repeating elements throughout a composition; while rhythm helps tie everything together by creating flow between all the components in a design.

When used properly, these visual elements and principles can have an immense impact on how consumers perceive a product or service. It can help establish an emotional connection with potential customers as well as increase brand recognition amongst Target audiences. Furthermore, by utilizing these tools correctly businesses have the opportunity to differentiate their products from competitors and make them stand out from the crowd – ultimately increasing commercial appeal.


Visual design elements and principles play an important role in influencing consumer perception of products or services which directly affects their commercial appeal. By combining vibrant colors with bold shapes or soft hues with subtle textures businesses have the potential to create strong emotional connections with customers as well as differentiate their products from competitors – all factors that will ultimately lead to increased sales.