How Do OXO Design and Test Their Product Ideas?

OXO has been a leader in kitchen product design since its inception in 1990. The brand is well-known for its thoughtful and innovative design, which has made it a favorite among home cooks and professional chefs alike.

OXO’s design process starts with immersing themselves in research to understand the needs of their users. They look at user feedback, surveys, trends in the industry, and materials and technologies that are available. With this information, they create prototypes of their ideas to test them out and refine them before moving on to the production stage.

During the prototyping process, OXO employs a variety of methods to ensure that their products are safe and effective, including 3D printing, 3D scanning, CAD/CAM software for product design, and physical testing. They also use ergonomics studies to make sure that their products are comfortable to use and easy on the body.

Once production begins, OXO continues to test their products throughout the process. Quality assurance tests are conducted on every product before it leaves the factory so they can ensure that they meet all safety standards. Additionally, they use customer feedback from online reviews or surveys to continuously refine their products.

Conclusion: OXO designs its products with user needs in mind and tests them throughout the prototyping and production processes. They employ 3D printing, 3D scanning, CAD/CAM software for product design, physical testing and ergonomics studies during the prototyping phase. Quality assurance tests are conducted on every product before it leaves the factory while customer feedback is used to continuously refine their products after production begins.