How Did Versace Start His Brand?

Gianni Versace is a name synonymous with luxury fashion. The Italian designer’s eponymous brand is a symbol of opulence, glamour, and extravagance.

But how did Versace start his brand? Let’s take a closer look.

The Early Years

Gianni Versace was born in Reggio Calabria, Italy, in 1946. His mother was a dressmaker and his father was a salesman for a local construction company. From a young age, Versace showed an interest in fashion and design.

At the age of 26, Versace moved to Milan and began working as a freelance designer for various fashion houses. He quickly made a name for himself with his bold and innovative designs.

The Birth of the Brand

In 1978, Versace launched his own label, which he called Gianni Versace Donna. The collection was an instant success, with its bold use of color and daring designs.

Versace quickly became known for his glamorous and sexy aesthetic. His designs were favored by celebrities such as Madonna, Elton John, and Princess Diana.

The Medusa Logo

One of the most recognizable elements of the Versace brand is its iconic Medusa logo. The logo features the head of Medusa from Greek mythology, who had snakes for hair and could turn people to stone with her gaze.

Versace chose the Medusa as his logo because he felt that it represented both beauty and danger. He also liked the idea that those who wore his designs were protected by Medusa’s gaze.

Expansion into Home Decor

In addition to clothing, Versace expanded his brand into home decor in the 1980s. He launched a line of furniture and housewares that featured his signature bold prints and luxurious materials.

Today, the Versace Home collection includes everything from bedding to lighting to dinnerware.

A Legacy of Luxury

Gianni Versace was tragically murdered in 1997 at the age of 50. His sister, Donatella Versace, took over as creative director of the brand.

Today, the Versace brand is still synonymous with luxury and opulence. The company continues to produce high-end clothing and accessories, as well as home decor and fragrance lines.

Conclusion

In conclusion, Gianni Versace’s journey from a small town in Italy to the pinnacle of fashion design is a testament to his talent, vision, and hard work. His brand continues to be a symbol of luxury and style that inspires designers and fashion lovers around the world.