Rob Janoff, a native of San Francisco, had an innate interest in art and design from a young age. He received his Bachelor of Fine Arts degree from the California College of Arts and Crafts. After graduating, he began working as an assistant at the advertising agency J. Walter Thompson in San Francisco.
Janoff quickly moved up in the ranks at JWT and soon became a senior art director. During his time there, he created memorable campaigns for companies such as Apple, Coca-Cola, and McDonald’s. He also worked on design projects for clients such as Visa, AT&T and Mattel.
It was during his time at JWT that Janoff created the now iconic Apple logo that we all know today – the one with a bite taken out of it. Janoff was asked to create something simple yet memorable for Apple’s first logo. After some trial and error, he came up with the idea of taking a bite out of an apple to represent “byte” – which was popular terminology used in computing at the time.
Janoff’s innovative design has become one of the most recognized logos in history – appearing on millions of products around the world since its creation in 1977. It is estimated that this logo has been seen by more than one billion people around the world every day!
In addition to designing logos, Janoff has also created many other designs including album covers for musicians such as Bruce Springsteen and John Mellencamp as well as logos for brands like Nike and Toyota. He has also had works exhibited in galleries across the United States and Europe.
Rob Janoff started his career in graphic design through his success at JWT advertising agency where he worked on various campaigns and designed iconic logos like Apple’s now famous bitten apple symbol which changed our perception of what logos should look like forever! His creativity, innovation and passion have made him one of the most influential graphic designers of all time with works seen by millions around the world every day!
Conclusion: Rob Janoff started his career in graphic design working as an assistant at J Walter Thompson advertising agency where he rose through the ranks to become a senior art director before creating iconic works such as Apple’s bitten apple logo that changed our perception of what logos should look like forever! His hard work and dedication have made him one of the most influential graphic designers ever with works seen by billions around the world every day!
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