How Did Prada Get Its Name?

Prada is a well-known luxury fashion brand that has been dominating the fashion industry for over a century. The brand is known for its high-quality products and elegant designs, but have you ever wondered how it got its name?

The story behind the name ‘Prada’ is quite interesting. It all began in 1913 when Mario Prada founded the company in Milan, Italy. Initially, the company was named ‘Fratelli Prada’, which translates to ‘Prada Brothers’ in English.

At that time, the company primarily sold leather goods such as bags, shoes, and accessories. However, it wasn’t until Mario’s granddaughter, Miuccia Prada took over the company in 1978 that it truly started to gain global recognition.

Miuccia had a vision to transform Prada into a high-end fashion brand. She introduced new designs and expanded the product line to include clothing and perfumes. Her innovative ideas and creative approach helped establish Prada as an iconic fashion brand.

Now, let’s get back to how the brand got its name. In 1919, Mario Prada designed a new logo for his company which featured an upside-down triangle with the letters ‘P’ and ‘R’ inside it. The logo was inspired by ancient stone carvings that he had seen on his travels.

The logo became an instant hit among customers and soon became synonymous with luxury and style. As a result, the company decided to change its name from ‘Fratelli Prada’ to simply ‘Prada’.

Today, Prada is considered one of the most influential fashion brands in the world. Its products are highly coveted by fashion enthusiasts around the globe.

In conclusion, Prada’s journey from a small leather goods shop to a global luxury fashion brand is nothing short of remarkable. Its unique name and iconic logo have played an instrumental role in establishing its brand identity over the years.